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This is a series of various mini ad campaigns I created for Aquafina, with the challenge of making water - the most common drink in the world - look more appealing in mind.
I chose Aquafina because, in my personal social circles, it's infamous for its bitter aftertaste, and because it happens to be my personal favourite. I'd also noticed that I couldn't recall ever seeing a single ad or commercial for bottled water, even though
I could name several brands.
I approached these campaigns from a multitude of angles and aspects, including different Aquafina products, the benefits of the reverse osmosis process when compared to standard spring water, and social scenarios and environments where water has the potential to be elevated or revolutionized. I wanted to showcase the broad spectrum of my abilities by analyzing and tackling the same, in this case mundane, subject from multiple approaches and give each one its own unique feel and direction.